Bold & Energetic
Built to Inspire. Designed to Disrupt
A three-day collision of fashion, art, culture, and experience — featuring immersive installations, bold collaborations, and boundary-pushing design. The venue transformed into a living, breathing hub for Toronto’s most exciting creative voices, turning every moment into an opportunity for connection, inspiration, and impact.
Key Responsibilities
> Led full 3-day execution across 25+ vendors, 28 sponsors, and 2,100+ attendees
> Managed 4 cross-functional teams: designers, producers, artists, and technicians
> Designed event layout and optimized visitor traffic flow for both engagement and vendor exposure
> Scheduled all programming and activities with minute-level accuracy
> Hired, trained, and deployed volunteers across all roles and shifts
> Oversaw vendor and sponsor onboarding, communication, and requirements management
Key Metrics
> 392 VIP guests on opening night, including representatives from 60+ registered companies
> 1,789 public tickets sold across the following two days
> Organic Social Reach — Over 490,000 accounts reached and 45,000+ engagements, with 86% from new audiences driven by attendee-generated content and on-site visuals
Desgin House of Toronto Event
February 2025 - Toronto, Canada
Interactive
Logo Wall
Designed and implemented the three-color shadow wall; over 900 pro photos captured, plus organic social content by visitors.
Static Runway Experience
Curated a diverse, inclusive cast and introduced interactive static runway concept with live posing platforms for designers.
Professional Touchpoints
Designed and led the online ticketing process, fully integrated with automated, customized emails for every vendor, sponsor, and guest—delivering a seamless, professional experience from registration to arrival.
Gift Bag, Tag & Badge System
All designed in-house: scannable QR-tagged product labels, VIP/staff badges, and branded gift bags — creating a consistent and elevated physical brand experience.
Event Layout
Map
Strategically designed layout balancing vendor exposure and visitor movement. Optimized for high-traffic visibility and smooth navigation.
3-Day Activity Timeline
Minute-accurate scheduling for installations, rehearsals, and programming — coordinated through custom charts and shared across teams.
Temporary Online Shop
Created a QR-powered system linking event products to online vendor pages, enhancing on-site shopping and driving post-event sales.
Magazine
Editorial Lead
Conducted in-depth interviews and wrote 22 original articles featuring vendors and their designs, while curating the magazine’s structure into 8 themed sections spanning fashion, culture, art, and innovation.
