FOOTPRINTS IN FRAMES
A visual diary capturing cherished memories, marking milestones, and celebrating vibrant moments from my unique journey.
OCAD University, Toronto | June 2024
Master of Design: Strategic Foresight and Innovation
A heartfelt thank you to all the faculty members, especially Angela Bains, and my incredible classmates, for making this journey so enriching and inspiring. Your support, insights, and camaraderie have been invaluable.
Here's to the next chapter and all the exciting opportunities ahead!
OCAD University, Toronto | June 2023
SFI Year One: Cheers to new beginnings
A celebratory snapshot with classmates marking the end of our first year in the SFI program.
TTC Diversity Department, Toronto | May 2023
TTC Workshop: Piecing Together Diversity Puzzles
A collaborative session with the TTC Diversity Department, delving deep to pinpoint core issues for action.
In collaboration with TTC's Diversity Department for our capstone project at OCAD University, our objective was to empower this 2-year old department within a 100-year old organization to operate and collaborate effectively. To address the challenge of restructuring and developing a new strategic direction, we employed the double-diamond process. This entailed extensive secondary and primary research, including literature reviews, benchmarking, trend analysis, workshops, and surveys. Our exhaustive investigation resulted in a tailored 3-year strategic plan, featuring 11 initiatives anchored in three core concepts. Designed to instill inclusiveness, respect, equity, and dignity within the TTC, this plan was presented to the client alongside a comprehensive strategic report.
L’DORA Fragrance Launch Event, Alacati | July 2021
Alacati Aromas: L'DORA's grand day with the CNG team
Captured with the fantastic CNG event team after orchestrating the L'Dora Fragrance launch in Alacati.
For a diverse, multi-layered audience of +30, I designed and directed a brand-aligned gamification event to memorably unveil a new product, fostering brand allegiance, particularly among sales leaders. Merging experience and interaction design, and coordinating with teams from Radisson Blu Hotel and the CNG event company group, I crafted an immersive brand narrative ensuring engagement across all participant tiers.
Escape Cube, Tehran | July 2018
Teamwork in every clue: A slice of the escape room squad
Morning gathering with a part of the Escape Cube crew, sharing smiles and gearing up for the day's adventures.
As the Founder, Game Director, and Managing Director, I Elevated the Escape Cube brand to rank among the top three of 200+ nationwide, I led Multi-Layer Experience Design, Interaction Design, and Game Directing. Additionally, I managed Branding, Marketing, CRM, and Strategic Financial Management, and steered multi-functional teams. This led to our growth across four branches with eight distinct rooms in prime locations.
Cube Club, Tehran | March 2017
Night's quiet query: Ready for tomorrow's debut?
A solitary moment in my café, reflecting on the journey the night before Cube Club's grand opening.
As the Founder and Managing Director, I led the creation of a 1,200-square-meter entertainment hub, transforming an overlooked space into a lively destination with top-tier dining and diverse activities, drawing diverse customer segments. Prioritizing visitor experience, I drove branding, facility development, and activity orchestration, forging vital partnerships. Overseeing multiple teams of over 50 employees, I ensured smooth operations, nurtured stakeholder relations, and tackled financial and global challenges, elevating the complex's appeal.