Innovative Design
Journeys
Navigating through these design adventures has sharpened a distinct vision: the skill to peer beyond the immediate and dream of what's next. Every project undertaken is a testament to a daring spirit, a journey in reimagining user experience and remolding business models. This endeavor is more than design; it's a consistent push against the limits of the expected, a narrative of commitment to groundbreaking thought and uncharted innovation.
BEYOND THE BOX
A Comprehensive Market Research of The Board Game Industry
As part of my board game design project, I conducted an extensive study using both primary and secondary research methods. This research included a survey with over 75 participants in Canada and over 20 hours of interviews with stakeholders such as game designers, authors, consumers, retail managers, game experts, and influencers. Through diverse data collection methods and rigorous analysis, I explored market trends, value, revenue, and segmentation by game type, region, sales channel, and user demographics. This study provided strategic insights into key industry developments, competitive landscape, consumer preferences, and challenges, essential for guiding future game design and market positioning.
Comprehensive Market Analysis | Strategic Insights
TTC
Empowering The Diversity Department
Organizational Strategy | Diversity Integration
In collaboration with TTC's Diversity Department for our capstone project at OCAD University, our objective was to empower this 2-year-old department within a 100-year-old organization to operate and collaborate effectively.
Escape Cube
Digital Transformation and Engagement Boost for an Escape Room Brand
Digital Strategy | Gamified User Engagement
This project focused on elevating an escape room brand's online visibility and operational efficiency through targeted digital strategies. Efforts included SEO optimization, the creation of engaging digital content, and the implementation of a gamified reservation system, alongside API integration for seamless operations. These initiatives resulted in a substantial increase in website traffic, online bookings, and improved Google search rankings, alongside streamlined business operations for enhanced service delivery.
Marriott
Blending Aviation with Hospitality
Corporate Strategy | Cross-Industry Integration
The project explores Marriott's pioneering move to integrate commercial aviation into its offerings, proposing a synergistic blend of hospitality and air travel.
Entomo Farms
Pioneering Entomophagy Acceptance in The Western Market
Marketing Campaign Strategy | Consumer Behavior
This project tackled food insecurity and water scarcity by exploring the potential of Entomophagy – the practice of eating edible insects - as a promising alternative source of protein due to its highly nutritious, protein-rich, and environmentally sustainable nature. The challenge was to overcome existing resistance in the Western market and propose a viable business model to integrate this practice into Western dietary habits.
Selina
Innovative Initiatives for Transformational Change
Business Development | Competitive Analysis
Explored the competitive landscape of the hospitality industry with a focus on Selina Hotels. Faced with the challenge of developing a 10-year business strategy, the primary concern addressed Selina's struggle to resonate with Gen Z and Millennials amid aggressive global expansion efforts.
Xalter
Reshaping The Board Game Industry
Brand Identity Design | Startup Strategy
Brand Identity Design, including Positioning statements, attributes, values, mission, and vision.
- Business Model Design in progress.
Quaro
The Result of Quark and Alludo’s Synergy
Rebranding Strategy | Visual Identity
Including Massaging Matrix, Logo, and Brand Visual Identity Design, including imagery style, graphic elements, font-type families, brand color palette, and key applications.
