Escape Cube

Digital Transformation and Engagement Boost

Challenge

Initial Situation

The brand had successfully expanded to four branches with eight escape rooms in high-traffic shopping malls and tourist areas. Despite this success, most players were exclusively in-person visitors, limiting online engagement and visibility.

Goals

  • Enhance Online Visibility: Aim to secure a position within the top three Google search results.

  • Increase Online Engagement: Elevate online reservations and amplify user interaction on the website.

  • Operational Control: Ensure consistent service quality and operational efficiency across all branches.

Approach

  • Content and SEO Optimization:
    Conducted an extensive audit of the brand’s SEO keywords and overall advertising strategy.

  • Personalized Player Profiles:
    Shifted from sharing player pictures on Instagram to offering personalized profile pages on the website. This approach enhanced user privacy and engagement by allowing players to access their photos, game times, and rankings through a simple cellphone access code.

  • Engaging Social Media Content:
    Introduced engaging puzzles on Instagram, aligning with the unique themes of the escape rooms.

  • Blog Section:
    Launched a dedicated section on the website featuring blogs, including topics and trends related to the games' themes, aimed at increasing user engagement and time spent on the website.

  • Gamified Reservation Tool:
    Implemented a novel, interactive tool on the website that incentivizes online booking through discounts awarded for solving 1-minute puzzles.

  • API Integration:
    Deployed API integration to connect the escape rooms with the website platform, automating game data retrieval and enhancing the user experience.

Outcome

Website Traffic:

Grew from 30 average daily users to 106, marking a 255% increase within six months.

Online Reservations:

Escalated from 22% to 64% of total bookings within a year.

Google Search Ranking:

Ascended to the third top result on Google for escape rooms.

User Interaction Sessions:

Witnessed a 123% increase within six months.

Improved Business Operations:

Facilitated by the introduction of an internal platform designed for game masters and branch managers, streamlining daily business operations, financial reporting, and other critical financial and operational tasks.