Designing Every Moment That Matters
I craft thoughtful, user-centered experiences that don’t just serve people—but feel like they do. My goal is to ensure users perceive the care we put into every design, not just hear us claim it. Each journey is shaped to be seamless, meaningful, and truly human.
Cube Club Entertainment Hub
Created and managed a 1,200-square-meter, award-winning entertainment hub in Tehran’s top tourist destination, featuring a diverse range of entertainment and hospitality attractions.
Distillery District Map
Created a vibrant, user-friendly map for tourists and visitors, featuring ad spaces with QR codes for effortless access to local retail and restaurant websites and menus.
TTC Diversity Department
Developed a tailored 3-year strategic plan with 11 key initiatives, to empower a two-year-old department within a 100-year-old organization, ensuring effective collaboration and operational growth.
Escape Cube Digital User Journey
Designed an interactive platform to enhance the player journey before, during, and after their experience—resulting in a 290% increase in bookings and a 123% boost in interaction sessions.